Nizhnevartovsk Philological BulletinNizhnevartovsk Philological Bulletin2500-1795Nizhnevartovsk State University89165Research ArticleTHE CONCEPT OF THE «WORLD TREE» IN WORKS OF THE OCTOBERG UGRESRimarevaE. N.associate Professor in the Department of Philology and mass communications-SebelevaA. Vcandidate of philological Sciences, associate Professor of the Department of Philology and mass communications-Nizhnevartovsk state University1506201831636726112021Copyright © 2018, Rimareva E.N., Sebeleva A.V.2018The article deals with the creativity of the Ob Ugrians, the people living in the north of our country. Khanty and Mansi have a unique world outlook that is different from other peoples. This makes their creativity original. However, their mythology and artistic creation are characterized by plots and images that can be called world ones. One such is the image of the «world tree». The authors of the article consider it from the standpoint of the theory of the archetypes of K. Jung. It is well known that an archetype is an «original image» that is transmitted to a person genetically, on an unconscious level and possesses a multitude of different semantic connections. With the archetype of the World Tree, the idea of »ascent» is connected. Based on research by V.N. Toporov concludes that this archetype is universal. In this regard, the article analyzes the archetypal features in the song folklore of the Ob Ugrians. It is noteworthy that this tradition is still preserved. Further, the transition of the researched archetypal image into the contemporary work of the writers of Ugra is considered. The authors pay attention to the story «Waiting for the first snow» by E. Aypin, which depicts the interaction of the aborigines of Yugra and «outsiders»- oil. In the course of the analysis, it is concluded that the Tree is the foundation of the universe, it provides the connection of the worlds. The world in the understanding of the Khanty is continuous, it flows from one state to another, at its base it is an eternal movement, it is spiritual, and therefore it can not be reconciliation with the new philosophy of life, where the forest is destroyed, according to the logic of things. To the same conclusion comes the lyrical hero of A. Tarkhanov's poetry.archetype«World tree»the Ob UgriansE. AipinA. Tarkhanovmythological consciousnessthe world order of the Khanty and Mansiархетип«мировое древо»обские угрыЕ. АйпинА. Тархановмифологическое сознаниемироустройство ханты и манси[Айпин Е.Д. 1990. В ожидании первого снега. Повести. М.: Сов. Россия.][Карьялайнен К.Ф. 1995. Религия югорских народов. Томск: Изд-во Томского университета.][Косарев М.Ф. 2006. Образ дерева в мифоритуальной традиции сибирских народов// Миропонимание древних и традиционных обществ Евразии. Памяти В.Н. Чернецова. М.: Институт Археологии Российской Академии наук.][Мифы, сказки, предания манси (вогулов). 2005 // Ромбандеева Е.И. (сост.). Новосибирск: Наука.][Тарханов А.С. 2001. Поющие молнии. Стихотворения. Шадринск: Изд-во ПО «Исеть».][Топоров В.Н. 1980. Древо Мировое. Мифы народов мира: Энциклопедия в 2 т. М.: Советская Энциклопедия, 398-406.]